Tuesday, June 21, 2011

Need for an Interactive Information Kiosk at Malls

The kiosks should be involved, attract, inform and serve customers, shoppers and visitors to give businesses competitive advantage which improves self-service sales growth and customer satisfaction. The requirements and needs of a buyer, visitors and customers are different and tedious process to address your questions individually. Here is an interactive kiosk where you can close the gap and ensure that visitors and customers can avail the best services and information. The point of interactive information can be designed to operate at various scenarios, such as -

• Multi-language communication
or do not speak English and regional language

• Path-Finder/Store Locator
or How to get to the store X?
o Where is the bathroom?
o Where is the room?
or How to get to the movie theater?
o What brands are available and where are they located?
o What are the restaurants here and where are they?

• Need for Information
or need information on what movie is shown on the screen, the sample times and ticket availability
or want information about the city, hotels, restaurants, access points and other tourist spots
I price list or product catalog and company X
or want to see running deals at shops throughout the mall
o Need to watch the news live
o Other miscellaneous information such as time rates in X country, currency and exchange, travelers guide, etc.

• Comments / Survey
or I want to give feedback.
I commend the staff or Mall
or want to give some suggestions
or want to complain.

• Advertising
or I wish to display offers and discounts running a store,
or you want to display interactive advertisement here

What are the needs / requirements and concerns of a shopping center manager / owner?

Commercial center managers and owners to constantly keep working to improve and offer better service to its customers. With an information kiosk that can be used strategically to not only dispense information and answer queries can also be an interface to study the behavior patterns of customers and information about it. It also offers advertising opportunities and can function as a digital signage display. Therefore, the information kiosk can not only be a source to provide information, but information about customer behaviors and sources of income.

How interactive kiosk / information to help users mall / users / consumers?

Having considered the various situations and scenarios that can attend a kiosk solutions that can be provided by the administration of the mall are summarized below:

• An interactive kiosk must be capable of multilingual support - ensures that foreigners and outsiders have no trouble accessing the information required

• Finding the way - interactive and lively way from origin to destination or static maps an overview of the facilities. Helps visitors find their way.



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