Thursday, June 23, 2011

Social Web - Its Role As the Engine For Marketing, Recruitment, and PR

Search engines and social networks are increasingly intersecting in a variety of ways. Each one is eating in the market for another. Imagine for a second, what if Google ceased to exist? For many website owners, this would be disastrous. However, for others who had been wise enough to use a diversified approach to marketing, which means getting a bigger say on the World Wide Web.

As the current trend, it is clear that search engines have distinguished the importance of social media. In fact, if you look at the search engine results pages (SERPs) today, a good number of pages is social. Similarly, social networking and other Web 2.0 sites have search boxes on their sites.

Given this fact, you may think, "The fact that Google dominates the search market, does this mean you should dominate your marketing strategy as well?" Before this can be answered, it is important to consider the following figures:

* More than 200 million people joined Facebook last year
* The second most used search engine is Yahoo, is
* Based on reports gathered by Nielsen found that 90% of consumers trust recommendations, only 14% trust advertisements
* 80% of companies use social media websites in one form or another, 95% of them use LinkedIn

After looking through these facts, it is clear that social being is important for any online marketing campaign. Social media is also playing a greater role in public relations. It is estimated that 89% of all journalists use blogs, while 65% are active in using social networks. For now, an increasing number are starting to use Twitter, the figure rises to 52% now.

There are four ways to use social media to improve their online profile of the company. The key is knowing how to effectively use the social SEO. Here are three steps to follow:

Listen - to know which channels to extract data from consumers. Once this is discovered, collect all relevant information and analysis to better understand your target audience. Apart from discovering what keywords to use, also know what kind of language is most appropriate.

Content - the basic ingredient that makes the special social media is the content. People are eager to interact, communicate and update. Always maintain a consistency in its communications strategy. If you run a blog or social profile, which is updated regularly.

Socialize - get to know important people. Connect with them and their network. This allows you to understand your needs, desires and future trends. There are many ways to stay in touch. These include email, RSS, and PR.

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